When it comes to planning weddings, most brides-to-be are focused on finding the perfect dress, the best photographer and spending hours finding the perfect venues.  Most often, wedding invitations are an afterthought in the planning process.  Did you know they’re one of the most essential parts of planning a wedding?  They set the tone of your event, tell your guests what to expect on out wedding day, and provide information for your event.  Spending time and effort on getting your invitations right could mean the difference between your guests keeping your invitation in their memory book or throwing it away in the trash. Let’s spend time today talking about what your wedding invitations do.

 

1/ Set the Tone

Your wedding invitations should set the tone of your entire event.  You wouldn’t want to send a rustic themed invitation if you’re having a ballroom reception!  A ballroom wedding reception deserves an invitation that’s letterpressed or foiled.  A simple, elegant wedding should have a simple, delicate invitation to reflect this theme.  All wedding stationery – invitations, menus, signs, thank you notes, etc – should have the same fonts, patterns, and colors reflected throughout for consistency.

2/ Create Excitement

Have you ever been on the receiving end of getting an invitation on the mail and felt that initial feeling of excitement and anticipation?  When you put thought, detail and attention into your wedding invitations, you undoubtedly create that feeling — a fun-filled evening should have guests jumping with excitement whereas a destination wedding should have people smiling as they fantasize about beach cocktails and parties.

3/ Provide Essential Information 

Your invitation suite should look like sisters, not twins.  Include all the essential, relevant information that your guests need for the big day on an accommodation card, reception card, and details card that makes your guests swoon.  Carry the details and elements from your formal invitation over to your insert cards — like a crest, floral elements, color scheme and fonts — and through your wedding website.  Wow your guests by making your invitation suite cohesive and extraordinary.  You’ll win them over with your attention to detail!