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July 30, 2010

anatomy of an invitation

July 30, 2010

You might remember from a few days ago when I posted an inspiration board and first draft of a shabby chic first birthday invitation.

Courtney Dial of Pizzazzerie styled this inspiration board. It helped me determine what colors to use, and what kind of look her client desired.

Shabby Chic Vintage Inspiration Board
inspiration board via pizzazzerie

Could it BE any more gorgeous?! Charlie’s mom wanted something shabby chic with a touch of vintage, using coral, green and muted blues while incorporating her daughter’s monogram.

The first proof looked like this.

Shabby Chic First Birthday Invitatoin

I designed a 5×7 invitation using a solid muted green as a background, and a lighter green lattice pattern to give it some depth. I boxed in the invitation wording using coral and green borders, and incorporated an intricate detail around the center border.

Charlie’s mom really wanted something that focused a bit more on a muted blue, though, so I changed up the color scheme.

Custom Birthday Invitation - Second Proof

While the lattice detail remained a light green, I changed the background to a light blue and darkened the monogram to a coordinating blue color.

In the end, Charlie’s mom decided that she would prefer that the monogrammed C match the same color as the invitation background.
Custom Birthday Invitation - Final
It is a very subtle difference, but a beautiful one at that.

I can’t wait to see the entire party! Charlie is one very lucky little girl, and I hope she enjoys her first birthday!!

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  1. Bennie Rufe says:

    Hi, just came across this web page. Its a great illustration of how small to medium sized businesses can use Awards based promotion to get their companies recognised on the 1st page of Google. Awards programmes offer many benefits to participants. After all they bring recognition and you can share the news of your win with your employees, clients, industry peers and target market as much as you like. Additonally awards offer prestige and status, giving potential clients peace of mind that they are working with a reputable company. There are many types of awards programmes, including those that host awards ceremonies (and you pay per table), organisations that award only their members (and you pay for membership and sponsorship) and those that provide marketing materials. The latter is a great way for those who are wary about the benefits of using corporate awards programmes because generally nominees and winners do not have to pay a penny to be involved. Winners often receives online recognition, usually with a reach much greater than their own marketing efforts can deliver. Other free benefits can include the use of an announcement. Most participants have the option to purchase additional marketing materials to further utilise their win, if they wish to, for use in social media campaigns, on their own website, email marketing campaigns or in customer newsletters.

  2. Dami Dayne says:

    Nice. Conveyed the message with simple words. Definitely a good blog for those who look forward to celebrating their special events.

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anatomy of an invitation

anatomy of an invitation

anatomy of an invitation

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